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Privacy Policy

Privacy Policy – WisperBooks

We at Wisper Books respect your privacy and value the relationship we have with you. This Privacy Policy is designed to tell you what information about you Wisper Books collects and how Wisper Books uses and shares that information. This Privacy Policy applies to information collected by Wisper Books Group, Inc., Wisper Books Higher Ed Group, Ltd. and any affiliate or subsidiary companies (“Wisper Books,” “we,” or “us), offline or online, including, but not limited to, web sites that are directed at individual customers, such as eWisper Books.com, and sites that are directed to enterprise customers, such as bookvolume.com and all other web sites, features, applications, store kiosks, widgets or online services that are owned or controlled by Wisper Books , and that post a link to this Privacy Policy (collectively, the “Services”). The Services include the online bookstores operated by Wisper Books on behalf of colleges and universities, or other higher education institutions and any information collected by Wisper Books at an on-campus store as well as other online resources, Services, community forums, and contests or sweepstakes offered or operated by Wisper Books. Please review this Privacy Policy carefully. Please note that certain features or services referenced in this Privacy Policy may not be offered on all Services or through all features at all times.

Updates to This Privacy Policy

We ask that you read this Privacy Policy from time to time. Wisper Books may modify this Privacy Policy at any time in its sole discretion. If we make material changes to this Privacy Policy that increase our rights to use personal information we have previously collected about you, we will obtain your consent either through an email to your registered email address or by prominent posting on our sites.

Information We Collect About You

You may provide Wisper Books with “Personal Information” (which is information that can be used to contact or specifically identify an individual, such as your full name, mailing address, mobile number, and email address), account information (such as a password or other information that helps us confirm that it is you accessing your account) and demographic or other information (such as your gender, age or birthdate, zip code and information about your interests and preferences). We will also collect payment information (typically, credit card account information) if you choose to purchase products or services through the Services. And, when you make a purchase or otherwise transact with Wisper Books, whether online or offline, we will retain information regarding those purchases and transactions, including, but not limited to products purchased, location of purchase, and how frequently you make purchases. Any information combined with Personal Information will be treated as Personal Information.

Information the Services Automatically Collect or Processes

We and our third-party service providers, including analytics providers and third-party content providers, may automatically collect certain information whenever you access and use the Services (“Usage Information”). Usage Information may include the type of device you are using to access the Services, the areas of the Services that you access or use, and the time of day you used the Services, among other information. In addition, we automatically collect your IP address or other unique identifier (“Device Identifier”) for any mobile phone, tablet or other device you may use to access the Services. A Device Identifier is a number that is automatically assigned or connected to the device you use to access the Services, and our servers identify your device by its Device Identifier. Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.

Wisper Books does not collect personal information about your online activities over time and across third party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to our sites, and we do not alter any of our data collection and use practices upon receipt of such a signal.

The methods used to collect Usage Information may include the following:

Cookies. A cookie is a data file, which we place on a device when it is used to visit the Services or otherwise access our online content. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences, tracking your visits to our web pages, and for displaying offers related to your prior activity on the Services. We may also use technologies such as cookies to provide you with enhanced online display advertising tailored to your interests. For additional information on the type of information collected by cookies, including how to opt out of receiving interest-based advertising, please see the “Third Party Ad Servers and Analytics Providers” section of this Policy. To opt out of advertising targeted to activities on Wisper Books website, click here. A Flash cookie is a data file placed on a device via the Adobe Flash plugin that may be built-in to or downloaded by you to your device. Flash cookies may be used for various purposes, including, without limitation, enabling a Flash feature and remembering your preferences. For more information about Flash and the privacy choices Adobe offers, visit here. If you choose to disable cookies or to adjust your Flash privacy settings on your device, some features of the Services may not function properly.

Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Services, to monitor how users navigate the Services, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.

In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.